VERIFICATION / 01
Fraud filtering
Review duplicate signals, anomalous conversion timing and declared source provenance. Quarantine suspicious cohorts before commercial approval.
03 / QUALITY & COMPLIANCE
Every deposit should have a defensible origin.
We agree the qualification rules before launch. Source provenance, operator feedback and reconciled events determine what counts.
VERIFICATION / 02
Bonus-abuse screening
Flag repeated patterns and reconcile operator feedback. Incentivized traffic and bonus-only acquisition are excluded from the brief.
VERIFICATION / 03
KYC-ready cohorts
Target eligible adults in approved markets. The operator retains responsibility for identity, age and affordability checks where required.
VERIFICATION / 04
Real-time postbacks
Send agreed events as they occur. Reconcile discrepancies against operator records and expose the validation status.
VERIFICATION / 05
S2S tracking
Carry source and campaign IDs through server-to-server events. Agree attribution windows and deduplication rules before spend.
VERIFICATION / 06
Dedicated account manager
Assign one owner for launch, quality exceptions and reporting. Escalations stay attached to the affected source and cohort.
Approval before activation.
For each campaign, we document the operator, permitted product, target jurisdiction, audience requirements and approved channels. A planning GEO is never treated as blanket permission to advertise.
We require evidence of applicable operator authorization and agree creative approval. When eligibility is unclear, the campaign stays on hold. Clicksfinity is a traffic business; this website does not claim an operator gambling license.
Responsible acquisition.
We exclude underage targeting and messaging that presents gambling as income, financial relief or a guaranteed outcome. Creator and publisher briefs require clear commercial disclosure.
CRM activity requires documented permission and current suppression controls. Self-excluded audiences must not be reactivated. We do not optimize campaigns to encourage harmful play.
Responsible gambling stance ↗Data with a purpose.
Tracking uses agreed campaign and event identifiers. Identity documents and full payment credentials belong in the operator’s controlled systems, not an acquisition report.
Access is limited to the people working on the account. Controller and processor roles, retention, security measures and cross-border transfers must be documented before personal data is exchanged.
Rules with named owners.
Operator approval does not remove publisher oversight. For UK campaigns, the Gambling Commission addresses an operator’s responsibility for affiliate activity.
UK Gambling Commission — affiliates and third parties ↗NEXT / YOUR ACQUISITION PLAN