♠04 / RESULTS & MEASUREMENT
The result is in the cohort.
Acquisition cost needs context. So do conversion and retention. Our reporting connects outcomes to the source, observation window and qualification rules.
Performance metrics
01128.4K
FTDs delivered
Annual volume
0223%
CPA efficiency
Cost reduction
03+31%
Retention lift
Relative uplift
0428
Active GEOs
Operating footprint
CASE / 01Selected EU markets / 12 weeks
Multi-market casino operator
A cleaner path from click to deposit.
Objective
Reduce blended acquisition cost while preserving the share of approved depositors.
What we did
Split source IDs by publisher and landing page. Removed unapproved placements, reconciled postbacks and shifted spend toward cohorts with confirmed deposit quality.
8,420Approved FTDs
−23%Blended CPA
96.8%Postback match rate
Comparison against the preceding 12 weeks. CPA means eligible acquisition cost divided by approved FTDs; mix changes can affect the result.
CASE / 02LATAM · selected eligible markets / 8 weeks
Regional sportsbook
Event traffic that stayed after the whistle.
Objective
Build an eligible first-depositor cohort around a defined sporting calendar.
What we did
Localized editorial and paid search by sport. Aligned landing pages with payment availability, then reviewed retention by acquisition week.
5,160Approved FTDs
+31%D30 retention lift
18 daysTime to initial volume
Relative uplift, not percentage points. D30 activity requires operator event definitions and a cohort with 30 days of observation.
CASE / 03Canada · approved provinces / 10 weeks
Poker operator
Fewer empty registrations. More funded accounts.
Objective
Increase the proportion of sign-ups that became eligible funded accounts.
What we did
Separated tournament and cash-game intent. Rewrote entry pages around player needs and reconciled funding events with operator reporting.
2,740Funded accounts
+18%Registration-to-FTD lift
7Approved source groups
Relative uplift against a defined baseline.
